The changing face of Ireland's healthcare industry
Life Sciences The healthcare industry in Ireland has become far more patient-focussed in recent years — which means that pharma companies are having to re-think their operations and their strategies.
Ireland is home to 18 of the world's top 20 pharmaceutical companies.
To do this effectively, pharma companies need to make a complete cultural shift in terms of their structure. “At an operation level, they have to assess how they attract the right talent and the right leadership in order to motivate their salesforce and embed this new patient-focussed emphasis into their organisational culture,” says Daly. “This means having people on board who can understand the patients’ needs from a drug perspective and also from a non-drugs perspective.” On a strategic level, it’s important to put systems in place to manage change and implement the required strategy to ensure your organisation can succeed in its shift toward patient centricity.
"Pharmas need people on board who understand patients' needs from a drug perspective and from a non-drugs perspective"
This isn’t going to switch any time soon, either. “In the next three to five years, the industry trend will continue further towards patient-centred outcomes,” says Cotter. “I also think we’ll see significant development in the area of connected solutions and value add wraparound services for patients, particularly in terms of medical devices and tracking applications through the use of mobile technology such as smart phones and tablets. This means patients are going to become more involved in remedies and solutions regarding their own healthcare, in conjunction with their healthcare provider. It’s a very exciting time.”
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