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Home » Retail & Ecommerce » ECommerce trends: what are the main reasons people shop online?

James King

Head of Professional Services, Elavon

Recent research reveals what customers are looking for when they shop online. Findings highlight returns, logistics and web design.

Offering an excellent delivery experience is key to eCommerce, research by Elavon has shown. An online survey of over a thousand adults in Ireland was conducted, and findings reveal what factors make them more likely to choose an online business.  

Delivery is key for customers shopping online 

When more than 1,000 adults were questioned, almost two-thirds (63%) of those who answered said that free returns, labels and packaging would encourage them to shop online. Respondents were also keen for returns collected from their house (40%) and a wider range of delivery slots (20%). 

James King, Head of Professional Services at Elavon, says: “This really underlines how important it is for you, as an eCommerce business, to develop an excellent relationship with a delivery firm.  

“We also see younger shoppers keen for same-day delivery, while a sizeable minority of all shoppers also like that availability. Something to consider — to help you compete with the high street or an edge over your competitors. 

“We know people are tightening their belts because of the economic situation, so you’ve got to work even harder to win over customers.” 

We know people are tightening their belts because of the economic situation, so you’ve got to work
even harder to win over customers.

Well-designed websites will win customers 

The research also shows the importance of the design and writing on your website. Almost a third (31%) of shoppers said more detailed descriptions would encourage them to shop online, and more than a quarter (29%) said better images would motivate them to shop online. 

“Understanding what your customers want and need gives you an edge. At Elavon, we continue to research and add to our already considerable expertise, so we understand how best to help you, our customers and our partners. 

Combine that knowledge with your own experience, coupled with the data you can pull from our payment packages, and you’ve got a winning combination,” concludes King. 

Yonder conducted an online sample of 1,082 adults in Ireland, aged 18+ between 8–14 March 2023.
Yonder is a founding member of the British Polling Council and abides by its rules. 

Elavon Financial Services DAC. Registered in Ireland – Number 418442.  
Registered Office: Block F1, Cherrywood Business Park, Dublin 18, D18 W2X7, Ireland. 
Elavon Financial Services DAC, trading as Elavon Merchant Services, is regulated by the Central Bank of Ireland. 

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