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The Future Consumer
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How industry partnerships can drive change across communities
Partnerships with organisations, charities and other non-governmental organisations across Ireland are making a difference through food for people and pets. All communities should have the tools and resources necessary to help their neighbours thrive. However, in the current climate, this isn’t always possible. Over the past few years at Nestlé Ireland, we’ve made it our...
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How food can bring us together for a more sustainable future
Help drive sustainability forward. With robust targets to reduce emissions and through regenerative practices, we can reshape the food industry’s impact on climate. At Nestlé, we champion being a force for good by collaborating with suppliers to promote sustainability through income initiatives, fostering the resilience of the food chain via regenerative agriculture and establishing ambitious...
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Ways to elevate digital marketing with the deployment of AI
In today’s digital arena, AI stands as the cornerstone of innovative marketing strategies. With statistics revealing its widespread adoption, businesses must harness its power to propel growth and engagement. The growth of AI has been profound. According to research conducted by leading software company Hubspot, 48% of marketers use generative AI to conduct research, with...
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Increase recycling in your business with Ireland’s official waste management toolkit
Transform waste management with Ireland’s free toolkit for businesses. Access signage, training and resources to improve recycling and support sustainability. A recent waste characterisation study by the Environmental Protection Agency (EPA) underscores the urgency of transforming waste management practices across Ireland. The study revealed that over 70% of waste in general commercial bins could have...
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How the food and beverage industry can nurture healthier choices
The food industry plays an influential role in helping consumers form healthier eating habits. By providing nutritious options and labelling transparency, they can help shape a healthier society. At Danone, our mission is to ‘bring health through food to as many people as possible’. We recognise our responsibility as a food and beverage company to...
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Championing support for homegrown producers this Food and Drink Month
This June, Food and Drink Month showcases a variety of food-focused activities — including events, podcasts and promotions — to spotlight the diverse offerings of Irish food and drink producers. Recent research conducted by SuperValu in collaboration with Guaranteed Irish revealed compelling insights into consumer preferences. Supporting locally made products An overwhelming 99% of shoppers...
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Navigating consumer trends: AI recipes, girl dinners and foodie fandom
Fluctuating consumer trends challenge food and drink businesses in guiding their investments. A new tool analyses global qualitative research from over 30,000 sources to monitor consumer behaviour. Bord Bia has been tracking consumer lifestyle trends for 16 years and, in late January, launched ‘Cultivate’ —a new tool to evaluate behavioural trends in real time. The...
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