John Corley
CEO, Spanish Point Technologies
Daire Cunningham
COO, Spanish Point Technologies
A pioneering Irish software developer is harnessing AI to boost productivity and drive organisational transformation within the performing rights industry.
Matching Engine — which uses AI, machine learning and natural language processing to provide relevant connections between two sets of data — is being adapted to pair music with copyright owners.
Developer John Corley, who heads an Irish software company specialising in the field, explained that AI systems can identify, secure and distribute billions of euros in copyright payments to creators.
Digital transformation
As CEO of Spanish Point Technologies, he explains, “Our system is used by customers across thirteen markets in Europe and North America that distribute over €2.6 billion in royalties annually. It makes sure that 758,000 rights holders get paid.”
Yet the work with CMOs (collective management organisations) on copyright issues through its matching engine solution is just one string to its bow.
Spanish Point, founded in 2005, also focus on digital transformation for businesses and helps other software companies make the most of their transition to the cloud to deliver real-world AI business applications, underpinned by a long-standing partnership with Microsoft. An example is their work with Kefron to redesign its next-generation platform, which embeds AI for automatic recognition and coding of invoice documents.
Often, smaller, more nimble companies can adapt more quickly,
so there are opportunities for organisations to start learning
how to drive productivity through AI.
Improving productivity
Spanish Point is Microsoft Ireland’s AI Innovation Partner of the Year for 2025, and recognised in the top 1% of Microsoft cloud partners worldwide through the prestigious Azure Expert Managed Service Provider (MSP) program.
Corley said, “We’re always trying to find innovative ways and technology to help businesses drive productivity, giving them a massive competitive advantage. AI is a key enabler of that.”
“Often, smaller, more nimble companies can adapt more quickly, so there are opportunities for organisations to start learning how to drive productivity through AI.”
Their Chief Operating Officer, Daire Cunningham, said AI enables businesses to automate repetitive tasks and repurpose personnel for more complex work. However, they emphasise each project should be examined individually, and companies should implement AI incrementally rather than seek full automation from the outset.
He explained that the AI landscape continues to evolve, such as Agentic AI being able to make decisions on behalf of humans, and multi-agent systems working together. For example, onboarding new employees with an AI agent controlling aspects of finance, HR and IT as it interacts with human staff.
According to Cunningham, “Through our strategic relationship with Microsoft, we can bring together the best technology coming out of Microsoft with our understanding around business scenarios, integration and development; it’s a very important partnership for us.”
