Mark Cormican
General Manager, Intersport Elverys
Across Ireland, companies are redesigning packaging and improving recycling systems in preparation for upcoming EU requirements.
In 2025, Intersport Elverys’ packaging innovations meant that over 210 tonnes of cardboard and just under 15 tonnes of plastic were recycled.
Repak membership in action
As a Repak member, Intersport Elverys is already transforming packaging to reduce waste, eliminating unnecessary materials and improving recyclability. Among their most impactful initiatives is the introduction of 100% recyclable online and in-store bags, in addition to a reusable and recyclable warehouse pallet box system.
“We’ve been a member for around 20 years,” explains Mark Cormican, General Manager at Intersport Elverys. “We place huge emphasis on sustainability, and working with Repak has given us strong direction on national governance and evolving EU regulations and best practise.”
Providing technical advice, training and regulatory guidance, the company supports Intersport Elverys to leverage this expertise within its own internal processes. “Our goal is continuous improvement, and their support helps us to embed circular thinking throughout the company and stay ahead of the curve.”
Sustainability by design
Intersport Elverys aims to be recognised as the leading Irish sports retailer practising and promoting a more sustainable business and lifestyle, and is taking proactive steps towards a better and more sustainable future. “Guided by the principle of effective recycling, our approach begins at the design stage. By working closely with suppliers, we aim to eliminate unnecessary packaging from the outset,” explains Cormican
Small steps can lead to massive impact, including cost reductions.
Innovative reverse logistics recycling and distribution initiative
Honoured with the Global Leadership Excellence Award in Sustainability for two years running, Cormican credits an innovative reverse logistics recycling and distribution initiative for driving this ongoing achievement. This initiative was strengthened with the company’s investment in a dedicated distribution centre in 2022, which Cormican describes as a self-contained loop.
“This initiative, alongside our purpose-built recycling centre, enables recyclable waste throughout our store network to be returned to our distribution centre for efficient processing,” explains Cormican. “Since its inception, the company has recycled 784 tonnes of cardboard, 57 tonnes of plastic and 3.5 tonnes of polystyrene.”
Giving his advice to other businesses throughout Ireland, Cormican explains, “Start with simple, low-level changes. Look at how you’re handling waste and packaging, then reach out to experts. Small steps can lead to massive impact, including cost reductions.”
