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Tony O’Malley

CEO, Fujitsu Ireland

Veronica Rahneberg

Sales Director, Fujitsu Ireland

We are in the midst of a major realignment of how and where we spend our working week. Understanding and embracing this technology-enabled shift will be essential to organisational success.


Life has changed for office-based workers over the last 18 months. For many, the ‘normal’ way of working simply wasn’t working and the balance of life and work was off kilter. People are looking to business leaders to create something new that addresses this imbalance while still delivering on the organisational goals that we all strive for.

The enforced remote or hybrid experiment has seen employees enjoy increased autonomy and express their preferences about how they manage their work and life commitments. Flexibility is required. Companies that don’t offer flexibility will struggle to recruit and retain talent in the hugely competitive talent market.

Human-centric working

Even for those companies built on technology, any change towards remote and hybrid working must be human-centric. By implementing technology in a human-centric way we can create workforces that are more inclusive and sustainable. In the future of work, agility and resilience can be achieved through using the right technology to enhance the employee experience.

Enabling our teams is about having the right level of customer and employee centricity, a supportive culture and working processes which are enabled by technology.

Veronica Rahneberg

As Fujitsu’s Veronica Rahneberg says, with disruption comes opportunity to reshape the future: “The success of the future of work is not about computers, applications and connectivity. Instead, it is about leaders supporting empowered teams to deliver exceptional business results.

“Enabling our teams is about having the right level of customer and employee centricity, a supportive culture and working processes which are enabled by technology. This is my definition of SMART working – people working in an empowered way being supported by technology.”

Sustainable business transformation

Collectively, we need to live and work more sustainably. Employees and employers want to feel that their company and its values reflect this self-evident truth. Beyond enfranchising employees, being a responsible business has the benefit of making good business sense.

This aspect of the future of work will rely heavily on fast and effective data. Without this, it will be impossible to accurately measure and manage outputs and outcomes: remote working will rely on outcome-based measurement as opposed to time-based measurement.

“Only by tracking our progress can we be sure that we are making sustainable change to the way we do business. There is now a real opportunity for business to provide thought leadership in this area through embracing this once in a lifetime shift in how we organise work, our people and how we deliver to our customers.” says Fujitsu Ireland’s CEO, Tony O’Malley.

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